Starting out Scaling up
📚 Self-paced workbook course

How to Find the Right Business for You

Stop going around in circles. This workbook gives you a structured 6-module process to identify, validate, and commit to the right business idea for your life — so you start with clarity and confidence, not guesswork.

6
Core modules
24
Practical lessons
12
Worksheets & templates
6,90 EUR
One-time payment
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Who it’s for

This workbook is for you if…

You want to start a business but are not yet sure which idea to pursue. You want a structured process to get from “I want to be my own boss” to “this is the business I am building.”

💡
You have ideas but no direction
You want to start something but keep going around in circles. This workbook gives you a clear process to follow from start to finish.
💼
You are thinking about leaving your job
You want to find the right idea before you hand in your notice — not after. This workbook helps you do the validation work while you still have income.
🎯
You want to match the business to your life
Not just any business — one that fits your skills, your energy, and the kind of work you actually want to do every day.
📈
You are starting from scratch
No network, no big idea, no existing audience. Just a genuine desire to build something for yourself. This workbook starts from zero.
What’s inside

6 modules. 24 lessons. One decision.

Work through the modules in order. Each builds on the last. By Module 6 you will have made your business decision and written a one-page concept ready to act on.

1
Foundation
Orientation
⌄
📄
Where does your business fit on the map?
The B2B/B2C × Product/Service quadrant — where you land shapes everything about how you sell, price, and grow.
Self-audit
📄
What your quadrant means for you
Each quadrant has its own rules. Understand the dynamics of yours before you commit.
Worksheet
📄
Your unfair advantages
Map the skills, experience, and network that give you an edge most people underestimate.
Worksheet
📄
What kind of founder are you?
Operator, creator, connector, or advisor — your archetype shapes which business models will energise you.
Self-audit
2
Self-audit
What you are actually good at
⌄
📄
Your skills inventory
List what you can do, then identify which of those skills are rare and in demand.
Worksheet
📄
Your experience map
Every job and industry you have worked in contains knowledge someone else would pay for.
Worksheet
📄
Your energy audit
Distinguish between what you can do and what gives you energy. Build your business around the intersection.
Self-audit
📄
Spotting your zone of genius
Where skills, experience, and energy all overlap — the thing you do better than almost anyone.
Worksheet
3
Research
What the market wants
⌄
📄
How to identify real problems people pay to solve
Find a problem first, then build the solution. The three characteristics of a problem worth solving.
Worksheet
📄
Validating demand before you build
5–10 real conversations with real people. No surveys. No assumptions.
Exercise
📄
Competitive landscape
Competition is a good sign. Your goal is to find where existing solutions are expensive, slow, or badly targeted.
Worksheet
📄
The gap analysis
Where your strengths meet market needs. This is where most ideas get sharper, narrower, and more viable.
Worksheet
4
Decision
Shortlisting your ideas
⌄
📄
Generating 10 business ideas from your life
Quantity first, quality second. The best ideas emerge from the pile.
Exercise
📄
The scoring matrix
Evaluate each idea on feasibility, passion, market size, and competition.
Worksheet
📄
Narrowing to 3 serious candidates
Select your top 3. Not your final answer — your candidates to pressure-test.
Worksheet
📄
The one-page concept test
Five elements: who, problem, solution, why better, how it makes money.
Template
5
Validation
Pressure-testing your idea
⌄
📄
Talking to potential customers
Ask about the past, not the future. Listen more than you talk.
Exercise
📄
The riskiest assumption
Find the one assumption that, if wrong, would kill your idea. Test it first.
Worksheet
📄
A low-cost experiment to test your idea
Specific. Fast. Cheap. Decisive. Test one assumption at a time.
Exercise
📄
How to interpret what you learn
Look for disconfirming evidence. Update your thinking honestly.
Worksheet
6
Commitment
Making the decision
⌄
📄
The decision framework
Four conditions for commitment. Permission to decide based on enough evidence, not perfect evidence.
Worksheet
📄
Your business concept in one page
A clear statement of what you are building, for whom, and why it will work.
Template
📄
What the first 90 days look like
Month-by-month goals for finding your first paying customer.
Worksheet
📄
When to keep your job and when to leave
The framework for making that decision without regretting it.
Worksheet
What you get

Everything you need to find the right idea

A complete, self-contained workbook. No app, no login, no subscription. Just a PDF you own forever.

📈
The Business Position MapUnderstand which of the 4 quadrants suits you and what that means for how you will sell and grow.
💡
10-idea generation exerciseA structured process to generate business ideas from your own skills and experience — even if you feel stuck.
✅
Customer discovery scriptsExact questions to ask potential customers — and how to interpret what you hear.
📊
The scoring matrixA structured way to compare your top ideas across feasibility, passion, market size, and competition.
🔎
Validation experiment frameworkHow to test your riskiest assumption for under €500 and in under 2 weeks.
📖
One-page business conceptThe final deliverable — your chosen business clearly defined and ready to act on.

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📚 Preview — How to Find the Right Business for You
📚 This preview shows the cover, table of contents, introduction and the first page of each of the 6 course sections.
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