- The 5 pages every business website needs
- The best free tools to build your site fast
- What to include on your homepage to convert visitors
- How to get your site found on Google
Today you can build a professional, conversion-ready website in a weekend with no technical experience and very little money. This guide walks you through exactly how to do it.
The 5 essential pages
Answer three questions within five seconds: What do you do? Who is it for? What should I do next? Include a clear headline, subheadline, your main CTA, and social proof.
People buy from people. Tell your story, explain why you started the business, and include a photo. It dramatically increases trust.
Describe what you offer in benefit-focused language. Include pricing if possible — transparency builds trust.
Include an email address, a contact form, your location (if relevant), and your social profiles. The harder you make it to contact you, the fewer enquiries you'll receive.
A blog is the most cost-effective way to attract visitors from search engines over time. Even publishing one article per week compounds significantly over 12 months.
Choosing your platform
- Systeme.io — completely free, includes website builder, email list, and sales funnels. Best choice if you want to sell products or courses too
- WordPress + Astra theme — most popular combination on the internet. Free to start, excellent for blogs
- Squarespace — beautiful templates, easiest to use (~€13/month)
- Wix — very beginner-friendly, free tier available
Basic SEO before you launch
- Install Google Analytics — free, tracks who visits your site
- Add your site to Google Search Console — tells Google your site exists
- Create a Google Business Profile — essential for local customers
Going live checklist
- Homepage clearly states what you do and who you serve
- All pages have a clear call to action
- Contact details are easy to find
- Site loads in under 3 seconds on mobile
- Privacy policy is in place
- Google Analytics installed
The bottom line
You don't need a perfect website — you need a live website. A simple, clear, fast three-page site that's live today will generate more customers than an elaborate one still being built next month.
Pick a platform, follow the steps above, and go live this weekend.